The Top 3 Challenges Facing Financial Service Companies in 2024: Navigating a Rapidly Changing Landscape

Luke Walker
April 17, 2023

Last Update: January 2024


As we venture deeper into 2024, financial service companies find themselves operating in an increasingly complex and rapidly changing landscape. For most companies, this will mean strategic renovations to their operational and technology infrastructure. 

Financial service businesses face a host of specific challenges – some of them new, and some of them familiar, but now with increasing intensity. Whether you’re a brick and mortar bank, a fast-growing trading platform, or a crypto service, your business and operations will be impacted by one or more major challenges this year.

In this article, we'll explore the top three challenges facing financial service companies in 2024 and discuss potential strategies to navigate this evolving landscape.

Challenge #1: Cybersecurity Threats

Cybersecurity has undoubtedly become a paramount concern for financial service companies in recent years. The reasons for this heightened concern are manifold, and the consequences of neglecting cybersecurity can be severe. Let's delve deeper into the various aspects of this crucial issue.

The Evolution of Cyberthreats

Cybercriminals are constantly adapting and evolving their techniques, making it increasingly difficult for financial institutions to stay one step ahead.

Attackers now employ a variety of methods, such as advanced phishing attacks, ransomware, and sophisticated social engineering tactics, to compromise the security of financial institutions. These advanced techniques, combined with the increasing reliance on digital platforms and remote working, contribute to the risk of cyberattacks reaching an all-time high.

The Appeal of Financial Institutions to Cybercriminals

Financial institutions are particularly attractive targets for cybercriminals for several reasons. 

First and foremost, they hold vast amounts of sensitive customer data: account numbers, passwords, and personal identification information. This data can be used for identity theft, fraud, or sold on the dark web for substantial profit. Additionally, financial institutions facilitate transactions involving significant sums of money, making them a prime target for cybercriminals seeking to intercept or manipulate these transactions. 

In some cases, attackers may also aim to disrupt the financial institution's operations or compromise its infrastructure as a means of extortion or to achieve geopolitical objectives in the case of state-sponsored or state-sanctioned cyberattacks.

The Consequences of Successful Cyberattacks

A successful cyberattack on a financial institution can have wide-ranging consequences. Financial losses can be substantial, and the costs of recovering from an attack, including remediating vulnerabilities, restoring systems, and compensating affected customers, can be significant.

Reputational damage is another critical concern, as customers and partners may lose trust in the institution's ability to protect their data and assets. This loss of trust can lead to decreased customer loyalty, difficulty in attracting new clients, and potential loss of business partnerships.

Lastly, regulatory penalties may be levied against financial institutions that fail to adequately protect customer data or maintain the required cybersecurity standards. These penalties can be substantial, and non-compliance may also result in increased scrutiny and more stringent oversight from regulatory bodies. We’ll cover this point in more depth later in this article.

Strategies to Combat Cybersecurity Threats

To address this challenge, financial service companies must invest in robust cybersecurity measures. 

This includes implementing modern security technologies, such as multi-factor authentication, encryption, and intrusion detection systems. For customers, these may seem like obvious steps, but still many major national banks (including several on the list of G-SIBs (Global Systemically Important Banks)) do not implement all of them. 

In addition, companies need to prioritize employee education and training to raise awareness of potential threats and instill a strong, internal security culture. Regularly assessing and updating security protocols is also crucial to ensure that defenses remain effective against emerging threats.

Challenge #2: Increasing Regulatory Compliance

The Expansion of Regulatory Requirements

Regulatory compliance continues to be a significant challenge for financial service companies, and as we progress through 2024, this trend remains persistent. Financial institutions face an ever-growing array of rules and regulations, which are designed to serve various critical purposes. Let's explore these purposes and the reasons why compliance is an ongoing challenge for financial service companies.

Protecting Consumers

One of the primary aims of financial regulations is to protect consumers. These rules aim to ensure that financial institutions treat their customers fairly, provide transparent information about financial products and services, and maintain the privacy and security of customer data. For example, regulations such as the Dodd-Frank Wall Street Reform and Consumer Protection Act in the United States and the Markets in Financial Instruments Directive (MiFID) in the European Union have been implemented to protect consumers from unfair practices and promote transparency.

Preventing Financial Crime

Another important objective of financial regulations is to prevent financial crimes such as money laundering, terrorist financing, and fraud. Financial institutions are required to implement strict Anti-Money Laundering (AML) and Know Your Customer (KYC) policies to ensure that they are not unwittingly facilitating illegal activities. Organizations must also maintain robust cybersecurity measures to prevent unauthorized access to customer data and protect against financial fraud.

Ensuring Financial System Stability

Financial regulations also play a crucial role in maintaining the stability and integrity of the financial system. By imposing capital and liquidity requirements, regulators aim to ensure that financial institutions can withstand economic shocks and continue to provide essential services to their customers. Additionally, regulations such as the Basel III framework have been implemented to reduce the risk of financial crises and promote a more resilient banking system.

The Burden of Compliance

The growing number of rules and regulations can place a significant burden on financial institutions, as they must devote considerable resources to maintaining compliance and managing the risk of non-compliance. This includes hiring compliance officers, investing in compliance technology, and conducting regular audits and assessments to ensure adherence to regulatory requirements.

The cost of non-compliance can be substantial, as organizations may face financial penalties, reputational damage, and increased regulatory scrutiny if they fail to meet their obligations. Additionally, the regulatory landscape is constantly evolving, with new rules and guidelines being introduced regularly. This adds to the complexity of compliance and requires organizations to remain agile and adapt to changes quickly.

Overcoming Compliance Challenges

To effectively navigate the complex regulatory environment, financial service companies must adopt a proactive approach to compliance. This involves continuously monitoring changes in regulations, assessing the organization's compliance status, and implementing the necessary measures to ensure ongoing adherence to regulatory requirements.

Moreover, financial institutions can leverage technology, such as regulatory technology (RegTech) solutions, to streamline compliance processes and reduce the burden of regulatory reporting. By embracing technology and fostering a culture of compliance, organizations can mitigate the risks associated with non-compliance and effectively navigate the challenging regulatory landscape in 2024 and beyond.

Challenge #3: Adapting to New Technologies

The financial services industry is undoubtedly experiencing a period of rapid digital transformation, fueled by the rise of fintech and the evolving expectations of today's customers. As consumer demands shift, traditional financial service companies must adapt to remain competitive in this new landscape. Let's explore the driving forces behind this transformation and the ways in which financial institutions can successfully navigate these changes.

Fintech and Evolving Consumer Expectations

Fintech startups have played a significant role in reshaping the financial services industry. These innovative companies leverage cutting-edge technologies, such as artificial intelligence, blockchain, and mobile applications, to deliver seamless, personalized, and convenient financial services that cater to modern consumers' needs. As a result, customers now expect a high degree of digital convenience, speed, and personalization from their financial service providers.

This shift in expectations has further intensified as tech giants, such as Amazon, Google, and Apple, enter the financial services space. These companies bring with them vast resources, advanced technology capabilities, and extensive customer bases, posing a formidable challenge to traditional financial institutions.

Embracing Digital Transformation

To remain competitive in this rapidly evolving landscape, traditional financial service companies must embrace digital workflow transformation. This entails adopting innovative technologies, streamlining processes, and reimagining the customer experience across all touchpoints. Some key strategies for embracing digital transformation in the financial services industry include:

  • Customer-Centric Approach: Prioritize the needs and preferences of customers when designing and implementing new digital services. This may involve conducting market research, gathering customer feedback, and leveraging data analytics to gain insights into customer behavior and preferences.
  • Investing in Technology: Adopt advanced technologies, such as artificial intelligence, machine learning, and blockchain, to improve service offerings, enhance operational efficiency, and reduce costs. By investing in technology, financial institutions can develop innovative solutions that cater to evolving consumer expectations.
  • Digital-First Strategy: Develop a digital-first strategy that focuses on delivering exceptional digital experiences across all channels. This includes offering a user-friendly mobile app, incorporating chatbots for instant customer support, and utilizing digital marketing techniques to engage with customers effectively.
  • Agile and Flexible Infrastructure: Implement a flexible and agile IT infrastructure that enables the organization to quickly adapt to changing market conditions and new technologies. This may involve adopting cloud-based solutions, microservices architecture, and open APIs for seamless integration with third-party services.
  • Collaboration and Partnerships: Collaborate with fintech startups and other technology providers to leverage their specialized expertise and gain access to innovative solutions. By partnering with these entities, financial institutions can accelerate their digital transformation journey and better position themselves for success in the new financial landscape.

The rapid digital transformation of the financial services industry, driven by the rise of fintech and changing consumer expectations, presents both challenges and opportunities for traditional financial service companies.

By embracing digital transformation and adopting innovative, fintech automation technologies, these organizations can effectively compete with fintech startups and tech giants, deliver the seamless, personalized, and convenient digital experiences that customers demand, and secure their position in the ever-evolving financial landscape.

Ready to get started on workflow automation for your financial service operations? Download our 72-page playbook here.


As we've explored, financial service companies in 2024 face significant challenges in the form of cybersecurity threats, increased regulatory compliance, and the need to adapt to new technologies. By proactively addressing these challenges, organizations can safeguard their operations, remain compliant, and stay competitive in an ever-evolving landscape. By investing in robust cybersecurity measures, leveraging RegTech solutions, and embracing digital transformation through integration and collaboration, financial service companies can successfully navigate these challenges and thrive in the dynamic financial landscape of 2024.

Frequently Asked Questions (FAQs)

1. What is the most significant cybersecurity threat facing financial service companies in 2024?

The most significant cybersecurity threat facing financial service companies in 2024 is the growing risk of cyberattacks, as cybercriminals employ increasingly sophisticated techniques to target financial institutions.

2. How can financial service companies address the challenge of increasing regulatory compliance?

Financial service companies can address the challenge of increasing regulatory compliance by adopting RegTech solutions, which can help streamline compliance processes, automate reporting, and identify potential compliance risks more effectively.

3. What role does digital transformation play in the financial services industry?

Digital transformation is critical in the financial services industry, as it enables organizations to meet evolving customer expectations, stay competitive in the face of new market entrants, and adopt innovative technologies to improve operations and services.

4. How can financial service companies successfully adapt to new technologies?

Financial service companies can successfully adapt to new technologies by prioritizing integration and collaboration, ensuring that innovative solutions are seamlessly integrated into existing systems and processes, and partnering with fintech startups and other technology providers to access specialized expertise.

5. What is the role of RegTech in the financial services industry?

RegTech plays a vital role in the financial services industry by helping organizations reduce the cost and complexity of compliance, improve their ability to detect and prevent financial crime, and navigate the ever-expanding landscape of regulatory requirements.

About the author
Luke Walker is the Product Marketing Manager at Next Matter. He is a longtime process hacker, and writes about marketing, business digitization, leadership, and work-life balance. When he's not at work, you can find him listening to records or climbing rocks.

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