Welcome to Season 2 of Cards Against Complexity! In this episode, Jan sits down with Claudia Scherer from Nürnberg Messe to discuss the everyday insanity of customer service at trade fairs. This conversation will give you first-hand insights into service operation strategies that can withstand the heat of analogue face-to-face situations.

Key Highlights:

• The Role of Service in Trade Fairs:Claudia explains how customer service acts as a cornerstone of Nürnberg Messe’s operations, bridging the gap between products and live events. She shares insights into managing dynamic environments where every day presents new challenges and opportunities.

• Service Buddy Initiative:Discover the "Service Buddy" program, an initiative involving employees from different departments stepping into frontline service roles. This project fosters collaboration, enhances problem-solving agility, and ensures customers receive exceptional support.

• Balancing Digital and Personal Service:Claudia emphasizes the importance of balancing self-service and digital tools with personal, hands-on support. She highlights the irreplaceable value of direct human interaction, especially in complex or high-stakes situations.

Tune in to explore how Nürnberg Messe innovates and thrives in the fast-paced world of international trade fairs.